A figure in a white YZS hoodie standing beneath a carved stone sun
Est. 2024 — Yerevan, Armenia

Brand's Story

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01

The House

YZS is a fashion house founded in Armenia in 2024 by Karapetyan F. and Jagatspanyan E.

It opened easily enough — carried by the founders' enthusiasm and their appetite to try.

A figure in a white YZS hoodie in a concrete plaza at night
Two figures against concrete, YZS drawn beside them in blue marker
02

Inspiration

Many things fed the work, but the strongest pull was the will to make something of our own — that, and the standards both founders hold themselves to. Kanye West above all.

The idea
“Make clothes true to the gut, and strike everyone with the work — ourselves included.”
A solarised photo of the founders, marked up in blue
03

The Future

The house of YZS is loyal to its vision of the future, whatever the present weighs.

The founders set themselves one task: to raise something new — not only in the local market, but in the world.

YZS drawn by hand in blue marker
Founders
Karapetyan F.Jagatspanyan E.